Some brands have a sense of humour, and Mexicali's is seasoned perfectly. We created custom branded air fresheners for Mexicali Fresh stores right across New Zealand, starring their gloriously cheeky line: \"Practice Safe Mex.\"
Handed out to everyday customers across their restaurants nationwide, the fresheners turned a quick burrito run into a giveaway moment, the kind of freebie people actually show their mates. Bold Mexicali branding, a punchline that lands, and a fresh scent to carry it: restaurant marketing that keeps working every time the customer gets in the car.
Why it works: hospitality giveaways are usually forgettable, a sticker, a stamp card. A funny, well-designed custom air freshener costs cents more and earns a place in the customer's car for weeks. When the copy makes people laugh, they keep it, they show it around, and the brand gets talked about.
Nationwide restaurant rollout · Humour-led design · Everyday customer giveaway
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