Jagermeister NZ: Custom Air Fresheners for Event Giveaways
Jägermeister is one of the world's most recognisable drinks brands, so their custom air fresheners had to be just as bold. Working with Hancocks (Jägermeister's NZ distributor), we designed bespoke air fresheners for two ranges: a rich coffee scent for the Cold Brew, and a distinctive liquorice scent capturing the herbal character of the classic liqueur.
The brief was to create a premium giveaway for Jägermeister-sponsored events that would extend the sampling experience beyond the event itself, something attendees would take home and use every day, keeping the brand alive long after the last shot.
Distributed exclusively at Jägermeister events across New Zealand, the fresheners were an overwhelming success. Attendees who sampled the ranges took home a scent that kept the brand alive in their cars for weeks afterwards, turning every drive into a brand touchpoint.
Custom branded · Coffee & Liquorice scents · Event giveaway
“We couldn't be happier with our recent collaboration with Smellies. Their team crafted bespoke air fresheners for our Cold Brew and classic ranges, perfectly capturing the essence of coffee and liquorice. These unique air fresheners have been a phenomenal success, enhancing the sampling experience for our attendees. Truly, Smellies has added a memorable touch to our brand engagement.”
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