Turners Cars: NZ's Most Famous Car Saleswoman as a Custom Air Freshener

If you've watched TV in New Zealand, you know Tina from Turners. So when Turners Cars wanted a giveaway their customers would genuinely love, the answer was obvious: turn Tina herself into a custom air freshener.

We designed a custom die-cut air freshener featuring the iconic Tina, given to Turners customers to enjoy in their newly purchased cars. It's the perfect match of product and moment: you buy a car, and NZ's most famous car personality rides along with you, keeping it smelling fresh.

Why it works: a car dealership giveaway that lives in the car. Every glance at the rear-view mirror is a brand impression, and every passenger who spots Tina hanging there gets the joke instantly. That's the power of custom branded air fresheners for automotive businesses: the giveaway stays exactly where the brand wants to be.